Other firms are making more money from plastic name badges
The big printing firms retreated from the plastic name badges market a while back seeing the drop in orders. Now that these badges are back in demand, they are confused about getting back in the game because they had to sacrifice a lot while pulling back from the market. On the other hand, the smaller firms are making so much money that the bigger ones are seriously thinking about rejoining them. If they all come back, then everyone will be in loss again, so the earlier some of them gets back, the more profit they will make. Otherwise it would not be a good decision.